About
Why inbound design?
Inbound design—a process for driving business growth by creating valuable experiences that deliver specific information to specific people at specific times for specific purposes.
Great business strategy doesn’t just happen—it is designed. Throughout the entire customer experience—from the moment prospects enter the marketing funnel through the time they convert, purchase, and become ardent promoters of your product—you must strive to create valuable experiences at every stage. And the best experiences are those designed around the customer.
I first began thinking about the ideas that would lay the foundation for inbound design during my work as an inbound marketer and HubSpot strategist at a UX/web design firm, which designed customer-centric digital experiences for a variety of audiences. In my next position at a startup, I witnessed businesses struggle to align their marketing efforts with their sales and product strategies. I came to realize that a more customer-centric approach could help these businesses thrive in a changing marketplace.
I am certainly not the first to suggest this approach. I’ll admit I owe a large debt to HubSpot, which first developed the concept of inbound marketing, and its later flywheel model. This blog represents my own musings on the larger topic of the inbound experience, best practices, and prospects for the future.
Who am I?
Hi there, I’m Sloane! I’ve spent over 10 years working in marketing-related areas—from marketing research, to conversion optimization, to demand generation. I am particularly passionate about applying inbound design principles to marketing, sales, and product initiatives to drive business growth. Throughout my career, I’ve gained deep knowledge of lead nurturing, content marketing, email marketing, and marketing automation and as an entrepreneurially-minded marketer, I enjoy using both creative and analytical skills to solve complex problems. I also love getting my hands dirty, so, around the office, you’ll find me involved in everything from writing emails for lead nurturing workflows, to planning out new content initiatives, to tracking down holes in the lead generation funnel.
Outside of work, when I’m not writing this blog, you’re likely to find me rummaging through used bookstores, attending cooking classes, or perhaps at a concert or the opera.
My expertise
Demand Generation
Marketing Automation
Content Strategy
Email Marketing
Sales Enablement
Marketing Strategy
My certifications
Let's start a conversation.
Say Hello!
So, you want to chat? That’s great—I want to hear from you! I love discussing the latest trends in inbound, learning about new opportunities—and just about anything else. Let’s talk!